Complete Exercise 1. Respond to the queries:What role does advertising have in society?Why is advertising referred to

Certainly! Let’s break down the answers to these questions step by step:

1. What role does advertising have in society?
   Advertising plays a significant role in society by informing, persuading, and influencing people’s choices. It helps consumers become aware of products or services, which can improve their quality of life.

2. Why is advertising referred to as the vital essence of a company?
   Advertising is often called the lifeblood of an organization because it is crucial for a company’s survival and growth. Without effective advertising, a company may struggle to attract customers and generate revenue.

3. Could you provide instances of historical advertising methods?
   Historical advertising methods include posters, newspaper ads, radio commercials, and billboards. For example, in the 19th century, businesses used hand-painted signs to promote their products.

4. How has advertising evolved over time?
   Advertising has evolved significantly, thanks to technology. Traditional methods have been complemented by digital advertising through the internet, social media, and targeted online ads. Personalization and data-driven strategies are now common.

5. Which communication avenues does advertising employ regularly?
   Advertising regularly uses various communication channels, including television, radio, print media (like magazines and newspapers), online platforms (websites, social media), email marketing, and even mobile apps.

6. What function does mass media serve in advertising?
   Mass media, such as television and radio, serve as powerful platforms for advertising because they can reach a vast audience. They help convey messages to a broad and diverse group of potential consumers.

7. What factors contribute to the extensive field of merchandising?
   The extensive field of merchandising is influenced by factors like consumer demand, market competition, product innovation, and effective advertising. Businesses strive to create appealing products and use advertising to attract customers, contributing to this field’s growth.

These answers should provide you with a clear understanding of the role and significance of advertising in society and business.